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Aug 1, 2021
2 min

What's Inside the $97 Million Palo Alto Home

It's no secret that real estate in the Bay Area is expensive, the median home price is now over $820,000. Sun Microsystems co-founder Scott McNealy could single-handedly bump up that figure, as he just listed his Palo Alto estate at a staggering $97 million! What exactly makes his home worth $66.8 million more than the city's previous record home sale? Well, this 20-room estate boasts some pretty unique amenities. 5 Bedrooms The sprawling estate boasts not only 5 bedrooms, bu

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Aug 1, 2021
2 min

Why Video is Important to Your Real Estate Marketing Strategy

It's probably pretty obvious to you that the internet is the way in which most adults consume media in this day and age. According to the Pew Research Center, 69% of adults access the internet at least several times a day. So while a good first step is to trade your Yellow Pages ads for targeted Facebook and Google ads, the real game changer is video marketing. Facebook, which boasts an average of 164.13 million users a month according to Verto Anyalytics, will be entirely vi

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Aug 1, 2021
1 min

Regular People Attempt a Real Estate Exam

While I'm sure you make it look easy, being a real estate agent requires some serious smarts! Buzzfeed asked regular people to take a real estate exam, and the results are hilarious. Just think of this video any time you have to deal with a difficult client and remember that you really are making a difference. For more real estate marketing ideas, check out the rest of our blog. For curated help with real estate marketing, contact us. #realestate #realtor #listing #listings #

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Aug 1, 2021
2 min

Time or Money? What Day You List Your Home Could Make the Difference

With so many factors playing into the real estate game, it is important for sellers to consider as many as they can - even what day to list their home! Homes get five times more views on average the day they are listed than in subsequent weeks, and you only get one chance to make a first impression. Do you want your home to sell quickly or for more? The day you list it matters! If you want your home to sell for the most Monday, list it on a Wednesday. According to Redfin.com,

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Aug 1, 2021
2 min

9 Words to Avoid Using in Your Listings

Knowing how to describe a home can be the difference between an okay agent and a great agent. Previously, I discussed the 15 words you should be including in your listings. According to Zillow, these nine words; however, should be avoided at all costs. 1. Nice While "nice" seems like a positive adjective, it is very non-specific and can leave a little to much to the buyer's imagination. Homes described as "nice" sold for 1% less than expected. 2. TLC "TLC" is similar to the

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Aug 1, 2021
2 min

5 Ways to Improve Your Professional Headshot

No matter how charismatic you may be, the reality is that future clients will see your headshot before meeting you. In fact, according to a Princeton University Study, it only takes 0.1 seconds for people to judge your traits just by looking at your face. Set yourself apart on your social media and website by using these tips on how to improve your professional headshot. 1. Classic Dress is Best When looking for an outfit, aim for something that is professional and classic, w

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Aug 1, 2021
2 min

6 Emails All Real Estate Agents Need to Start Sending

To live up to your full agent potential, you have to be a people person. It is important to take time to focus on fostering relationships with leads, active clients, and past clients. Email marketing is a very important tool when it comes to nurturing these connections. If you want success in the real estate world, these are the six emails you need to be sending. 1. Introduction Email After acquiring a new lead, the first thing you need to do is introduce yourself, and quick

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Aug 1, 2021
3 min

15 Words Proven to Increase the Selling Price of Your Listings

While quality photos will help your real estate listing tremendously, a great written description can do wonders as well. According to Zillow.com, these 15 adjectives could make the difference between asking price and your best sale of the year! 1. Luxurious Homes priced on the lower end of the spectrum with the word "luxurious" included in the listing sold for 8.2% more on average than expected. Even if the home is a modest one, describing amenities as "luxurious" will signa

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Aug 1, 2021
2 min

4 Things You Need to Know About Bitcoin And Real Estate

It's official, cryptocurrency is no longer just something you see people arguing about on social media, it has moved over to the real estate industry too! With properties listed in bitcoins popping up all over the world, we have created a list to highlight a few things you need to know about. 1. There are Specific Cryptocurrency Real Estate Websites While at the beginning of this year, there were 37 single-family homes in the U.S. accepting payment in bitcoin on Realtor.com,

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Aug 1, 2021
2 min

How to Get 10,000+ Views on Your Real Estate Listing

There is no predicting what an audience will find entertaining, as evidenced by the hours of seemingly pointless content that goes viral daily. You've probably tried various tactics when it comes to real estate marketing - social media posts, digital ads, etc. - but sometimes it just isn't enough. Zillow analyzed listings with more than 10,000 views, and this is what those agents are doing right: A Listing is Only As Strong As Its Photos Getting high quality photos to show of

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